The envelope looks official. Sometimes it includes a real-looking check, sometimes a glossy certificate, sometimes a phone number to call to claim your prize. The amount is large enough to feel life-changing. The fine print, if there is any, is buried.
The catch is always the same. To get the prize, you have to pay something first. Taxes. Insurance. A processing fee. A customs duty. They want it in gift cards, wire, or cashier’s check. Or they cash the check they sent you and you’ve now agreed to a fee on top.
You cannot win a sweepstakes you did not enter. And no real sweepstakes requires you to pay to receive your winnings. Ever. That’s the whole giveaway, and it never changes.
This one over-indexes on older adults and on people in financial stress. The dream of one big windfall is what the script counts on.